The Yellow Pages is used as a doorstop now. Your potential customers are going to the Internet to search for the products and services they want. The question is: will they find you or your competitor?
Few business owners debate the importance of their online presence. But how are you supposed to find time to manage a Facebook page every day? It’s all you can do to stay on top of inventory, payroll and questions from employees and customers that only you can answer.
That’s where we come in.
At Knektion, we believe your time is best used when you focus on your strengths and responsibilities as an expert in your industry. We want to come alongside you, saving you time and energy, by using our strengths to promote your business online.
Every business is different. If you review the services below and aren’t sure where to start, we can lead you through an evaluation to create a manageable, affordable plan of attack.
Online Marketing Services We Offer
We offer customized consulting for business owners or the employees responsible for online marketing. Rather than working off a template that may not be relevant to you, we prepare every individual session based on your specific questions and needs. We hate wasting time, so we won’t waste yours.
Consulting topics include:
- Social media (Facebook, Instagram, Twitter, Pinterest, etc.)
- Content marketing/blogging
- Reputation management (Yelp, TripAdvisor, Google+)
We consult in person or over the phone.
Small Business Websites
If your business doesn’t have a website, then your prospective customers are going to have a hard time finding you online. An old and outdated website can also severely limit your reach.
Don’t leave business on the table. Let us create an online home for your company where you can collect leads and provide service to current customers.
Following the creation of your website, we can teach you how to use it through consulting sessions. If you’d prefer to be hands-off, we can discuss a monthly maintenance package. Through our regular monitoring, your website will stay functional and secure. We can also easily add new content or delete old information, as the need arises.
Rate: Starting at $500
We specialize in writing content about your business or industry that can be shared on your website. Over time, we’ve written about everything from heavy machinery to board games! Maybe you have a new product you want to highlight, or you want to let customers know you were just featured in the local newspaper or a trade magazine.
Our articles go through a rigorous copy editing and fact-checking process. We include images that are legal to use and credited appropriately. We also use our background in search engine optimization to help your article rank better in search engine results pages.
Most importantly, we focus on writing in your voice–the voice that reflects your personality, business and target audience. Depending on your industry, this may be a “blue jeans” voice or a “suit and tie” voice.
Rate: Starting at $100/article
Does your business have listings on Yelp, TripAdvisor or Google+? These websites may be impacting your business more than anything else online–for better or worse.
With our reputation management services, we monitor your listings Monday through Friday. We thank customers for positive reviews and consult with you before responding to negative reviews. By handling negative feedback in a respectful, constructive way, we’ve helped our clients restore relationships with customers and prevented ripple effect damage. In fact, we’ve even succeeded in having some customers remove their negative reviews!
Sometimes the damage is irreparable and the customer cannot be pleased. In those cases, it’s more important than ever to leave a public response to the review. By doing so, your prospective customers will hear your side of the story and see that you care enough to respond.
Rate: Starting at $300/month
Social Media Management
Our team lives on social media websites like Facebook, Instagram and Twitter. We understand best practices for using these platforms, and keep up with changes and new features.
If you want your business to have a presence on social media, but don’t have time to do it yourself, we offer social media account creation and management. This includes:
- Reviewing accounts daily for new comments, posts to your page and private messages.
- Answering all questions and engaging with customers to establish long-term trust and relationships, and to provide customer service.
- Posting from each account on each weekday. Your input is encouraged, but not required. Content may include information and photos related to your products or services, news about your business, and community information that would interest and provide value to your target audience.
- (Facebook only:) Creating a private group where we communicate with you as our client regarding post content and customer service.
Rate: Starting at $600/month
Public Speaking and Teaching
Knektion offers public speaking services for seminars, workshops, business gatherings and organizations. We make our topics understandable, while motivating businesses and organizations to be successful in their online marketing endeavors.
Rate: contact us for custom quote
Interested in one of our services? Contact us today with your questions and more information on how to get started.